About Superable
Superable is a B2B go-to-market agency working across the GCC. It runs ads, content, outbound and appointment setting as one program for each client. Its outbound reaches businesses across the region, including SMB e-commerce sellers.
Two Channels, Neither of Them WhatsApp
Superable's SDRs worked leads by cold call and LinkedIn. A lead list arrives as phone numbers, with nothing about which channels each one accepts. An SDR had no way to tell which numbers take WhatsApp. They also couldn't tell which ones belong to a business account.
What Runs on Each Number
Superable uploads each lead list as a CSV. Every number comes back with two facts about it.
WhatsApp availability. A boolean about the number: does it accept WhatsApp.
WhatsApp Business. A boolean about the WhatsApp account on the number: is it a business account. Both flags come back from score.phone.validation.whatsapp.
SDRs pick the channel for each lead from those two flags. A business on WhatsApp Business can be messaged where it already talks to customers.
Results
Two lead lists Superable ran in May 2026:
| Lists | Numbers | WhatsApp available | WhatsApp Business, share of WhatsApp numbers |
|---|---|---|---|
| Both lists | 4,115 | 57.1% | 74.6% |
More than half of the numbers accept WhatsApp. Three in four of those are WhatsApp Business accounts.
Across both lists, that is 1,753 numbers an SDR can reach on WhatsApp Business. They make up 42.6% of everything uploaded. That channel comes on top of cold calls and LinkedIn.
In Superable's Words
Our SDRs used to work leads by cold call and LinkedIn. Now every list shows which numbers are on WhatsApp Business, so we can message a business on the channel it already uses with its customers.